strategy
Project Type
Process mapping the business rules across different domains
Technology
Decision software
A Nordic design house, entered the e-bike market with the Aspen® 877, a lightweight gravel e-bike.
The foundational ontology layer designed to turn enterprise data into autonomous business logic
Brief
Challenge
Solution
Position Aspen as design-led urban independence.
We created a minimal yet dynamic identity inspired by Scandinavian design. The website featured a 360° interactive bike viewer, immersive photography, and seamless checkout. The campaign line “City’s Sharpest Line” was brought to life through films showing Aspen as a symbol of movement and independence.
Results
Credits
Designed and produced by Create’s digital team in partnership with Lindholm. The collaboration focused on turning a mobility product into a design statement that feels both engineered and emotional.
